Friday, June 15, 2018

Selective lighting to get you to notice the mundane in a new way


This is the McDonald's near Publix on McFarland Road in Northport. The clouds had parted just enough to let out a brilliant flash of light that illuminated the Golden Arches, almost like a beacon was shining on them to guide hungry people.

Now imagine you are on your own Crimson Safari and the sunlight suddenly shines intensely on (mundane thing you normally pass by). Except someone is controlling the light to help you notice it. Or maybe the light is working in conjunction with your Apple or Google Maps. As you are approaching your destination, a bright light shines on it to show you the way. A new feature available only for iPhone 11s.

(BTW I didn't go to McD's)

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